Online Marketing Specialist Course

You’re all about great content, expertly targeted ads, and making sure your company is in every conversation.

Path Objectives

In this path, you'll delve deep into conducting marketing activities. You'll learn how to gain marketing insights and use them to bring about product innovations and killer campaigns. You'll also learn how to conduct marketing analysis to push forward growth, business, and sales.

Who can benefit from this path?

If you're interested in pursuing a marketing career or are currently in a marketing or management role, this program is for you. You can choose from three levels based on your prior knowledge, or you can take our on-boarding assessment to help understand your current level.

Key topics that make an impact

The path features 5 topics. Commit just 30 minutes a day to achieve your goal within 3 months.

Marketing Fundamentals

Learn what marketing is and get introduced to some strongly-held marketing concepts that guarantee results.

What does a Marketer do?
Understanding the Marketing Environment
Competitive Analysis
Developing a Marketing Strategy
Developing a Marketing Plan

15 hours

Research & Insights

Get introduced to top marketing research tools and learn how to 'read the data' you collect to gain valuable insights.

Data-Driven Marketing
Market Research
The Market Research Toolkit
Understanding Consumer Behaviour
Marketing Research
The Marketing Research Toolkit
Jobs-to-be-Done
The User Research Ultimate Guide

24 hours

Marketing Communications

Learn to convert your marketing insights into strong targeted messages that reach the hearts of customers.

Integrated Marketing Communications
How to Create A Killer Campaign
Media Management
Advertising
Digital Marketing
Social Media Marketing
SEO & Search Engine Marketing
Digital Marketing Tools & Analytics

24 hours

Branding

Learn how to create, manage, and grow brands that lock in customers.

Branding Fundamentals
Brand Development
Brand Management
Brand Measurement

12 hours

Product Innovation

Learn to convert your marketing insights into new products that yield market share and business profits.

Value Proposition Innovation
Product Design
Product Development
Product Pricing & Demand Estimation

12 hours

Digital Marketing

Get deep into the various digital marketing channels and will learn to leverage them to develop high ROI digital campaigns.

Search Engine Optimization (SEO)
Web Advertising
Content Marketing
Email Marketing
Social Media Marketing
Trends In Digital Marketing
Digital Marketing Analytics

24 hours

Get Started Explore our Learning Plans

Download for iOS

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Endorsed by Expert Marketers

Salma Abdel Meguid

Senior Brand Manager @ Coca-Cola

Dr. Sameh El Khamisy

Senior Product Manager @ Pharma Mix

Get Started

Download for iOS

Download for Android

The Marketing Specialist content is very comprehensive and up to date. It contains a full view of what a marketer needs to understand and learn about both the basics of marketing and the new marketing trends.
- Salma Abdel Meguid, Sr. Brand Manager @ Coca-Cola

Personalised learning

We provide you with the best resources from the web and compile them into an e-based, self paced learning path that’s unique to your goals

Learning paths as unique as you are

Our algorithms create a learning path unique to you. They focus on the most important areas to improve your knowledge and ensure learning is targeted in the right place. Then we fill them with the best articles, resources and challenges the web has to offer.

Learn faster with 300+ Key Learnings

Made to help you learn more quickly and effectively revise knowledge, Key Learnings are short, bite-size summaries curated and written by experts. There’s over 300 on a range of start-up, tech and career topics. The best way to learn on the go!

Your personal career mentor

Need some advice? Unsure where your career’s going? Have an interview coming up? Book a call with us for 1-on-1 advice. Or let your in app mentor analyse your skills, direct your learning and find you job tailored opportunities.

Fill the gaps with Knowledge Exchange

Knowledge Exchange is where subject experts answer your startup and career questions. Ask unlimited questions to tailor your learning to help fill the gaps in your knowledge