Apply now to Become a Product Manager in 6 months with Knowledge Officer PRO (Job Guaranteed).

Apply now to Become a Product Manager with PRO
(Job Guaranteed)

Apply now to Become a Product Manager with PRO
(Job Guaranteed)

Marketing Specialist

Online Marketing Specialist Course

You’re all about great content, expertly targeted ads, and making sure your company is in every conversation.

Path Objectives

In this path, you'll delve deep into conducting marketing activities. You'll learn how to gain marketing insights and use them to bring about product innovations and killer campaigns. You'll also learn how to conduct marketing analysis to push forward growth, business, and sales.

Who can benefit from this path?

If you're interested in pursuing a marketing career or are currently in a marketing or management role, this program is for you. You can choose from three levels based on your prior knowledge, or you can take our on-boarding assessment to help understand your current level.

Key topics that make an impact

The path features 5 topics. Commit just 30 minutes a day to achieve your goal within 3 months.

Marketing Fundamentals

Learn what marketing is and get introduced to some strongly-held marketing concepts that guarantee results.

  • What does a Marketer do?
  • Understanding the Marketing Environment
  • Competitive Analysis
  • Developing a Marketing Strategy
  • Developing a Marketing Plan
15 hours

Research & Insights

Get introduced to top marketing research tools and learn how to 'read the data' you collect to gain valuable insights.

  • Data-Driven Marketing
  • Market Research
  • The Market Research Toolkit
  • Understanding Consumer Behaviour
  • Marketing Research
  • The Marketing Research Toolkit
  • Jobs-to-be-Done
  • The User Research Ultimate Guide
24 hours

Marketing Communications

Learn to convert your marketing insights into strong targeted messages that reach the hearts of customers.

  • Integrated Marketing Communications
  • How to Create A Killer Campaign
  • Media Management
  • Advertising
  • Digital Marketing
  • Social Media Marketing
  • SEO & Search Engine Marketing
  • Digital Marketing Tools & Analytics
24 hours


Learn how to create, manage, and grow brands that lock in customers.

  • Branding Fundamentals
  • Brand Development
  • Brand Management
  • Brand Measurement
12 hours

Product Innovation

Learn to convert your marketing insights into new products that yield market share and business profits.

  • Value Proposition Innovation
  • Product Design
  • Product Development
  • Product Pricing & Demand Estimation
12 hours

Digital Marketing

Get deep into the various digital marketing channels and will learn to leverage them to develop high ROI digital campaigns.

  • Search Engine Optimization (SEO)
  • Web Advertising
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Trends In Digital Marketing
  • Digital Marketing Analytics
24 hours

Endorsed by Expert Marketers

Salma Abdel Meguid

Senior Brand Manager @ Coca-Cola

Dr. Sameh El Khamisy

Senior Product Manager @ Pharma Mix

Get Started

The Marketing Specialist content is very comprehensive and up to date. It contains a full view of what a marketer needs to understand and learn about both the basics of marketing and the new marketing trends.

- Salma Abdel Meguid, Sr. Brand Manager @ Coca-Cola

Personalised learning

We provide you with the best resources from the web and compile them into an e-based, self paced learning path that’s unique to your goals

Learning paths as unique as you are

Our algorithms create a learning path unique to you. They focus on the most important areas to improve your knowledge and ensure learning is targeted in the right place. Then we fill them with the best articles, resources and challenges the web has to offer.

Learn faster with 300+ Key Learnings

Made to help you learn more quickly and effectively revise knowledge, Key Learnings are short, bite-size summaries curated and written by experts. There’s over 300 on a range of start-up, tech and career topics. The best way to learn on the go!

Your personal career mentor

Need some advice? Unsure where your career’s going? Have an interview coming up? Book a call with us for 1-on-1 advice. Or let your in app mentor analyse your skills, direct your learning and find you job tailored opportunities.

Fill the gaps with Knowledge Exchange

Knowledge Exchange is where subject experts answer your startup and career questions. Ask unlimited questions to tailor your learning to help fill the gaps in your knowledge

Get Started

Online learning plans that suit you best

Choose the learning plan that best suits your career goals and time commitments.

Free Learning

Start learning with a customised learning path and curated resources

Start for free

  • Customised learning path (beginner level)
  • See tailored job opportunities
  • Articles, Key Learnings & Challenges
  • Ask limited questions in KO Exchange
  • Earn crystal points to purchase extra features

Learn more

Accelerator Pro

A structured learning experience delivered by world class mentors

£750 (6-month course)

  • Customised learning path (beginner, intermediate, and advanced levels)
  • See tailored job opportunities
  • Articles, Key Learnings & Challenges
  • Ask unlimited questions in KO Exchange
  • Earn crystal points to purchase extra features
  • Regular human graded learning assignments
  • Book mentor calls with tech company leaders
  • Certificate of completion
  • Mock interviews & hands on projects
  • Keep yourself on track with weekly objectives
  • Remote learning sessions & peer reviews
  • Guaranteed job or your money back

Apply Now
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