Online Marketing Specialist Course
You’re all about great content, expertly targeted ads, and making sure your company is in every conversation.
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Path Objectives
In this path, you'll delve deep into conducting marketing activities. You'll learn how to gain marketing insights and use them to bring about product innovations and killer campaigns. You'll also learn how to conduct marketing analysis to push forward growth, business, and sales.
Who can benefit from this path?
If you're interested in pursuing a marketing career or are currently in a marketing or management role, this program is for you. You can choose from three levels based on your prior knowledge, or you can take our on-boarding assessment to help understand your current level.
Key topics that make an impact
The path features 5 topics. Commit just 30 minutes a day to achieve your goal within 3 months.
Marketing Fundamentals
Learn what marketing is and get introduced to some strongly-held marketing concepts that guarantee results.
- What does a Marketer do?
- Understanding the Marketing Environment
- Competitive Analysis
- Developing a Marketing Strategy
- Developing a Marketing Plan
Research & Insights
Get introduced to top marketing research tools and learn how to 'read the data' you collect to gain valuable insights.
- Data-Driven Marketing
- Market Research
- The Market Research Toolkit
- Understanding Consumer Behaviour
- Marketing Research
- The Marketing Research Toolkit
- Jobs-to-be-Done
- The User Research Ultimate Guide
Marketing Communications
Learn to convert your marketing insights into strong targeted messages that reach the hearts of customers.
- Integrated Marketing Communications
- How to Create A Killer Campaign
- Media Management
- Advertising
- Digital Marketing
- Social Media Marketing
- SEO & Search Engine Marketing
- Digital Marketing Tools & Analytics
Branding
Learn how to create, manage, and grow brands that lock in customers.
- Branding Fundamentals
- Brand Development
- Brand Management
- Brand Measurement
Product Innovation
Learn to convert your marketing insights into new products that yield market share and business profits.
- Value Proposition Innovation
- Product Design
- Product Development
- Product Pricing & Demand Estimation
Endorsed by Expert Marketers
Salma Abdel Meguid
Senior Brand Manager @ Coca-Cola
Dr. Sameh El Khamisy
Senior Product Manager @ Pharma Mix
The Marketing Specialist content is very comprehensive and up to date. It contains a full view of what a marketer needs to understand and learn about both the basics of marketing and the new marketing trends.
Personalised learning
We provide you with the best resources from the web and compile them into an e-based, self paced learning path that’s unique to your goals
Learning paths as unique as you are
Our algorithms create a learning path unique to you. They focus on the most important areas to improve your knowledge and ensure learning is targeted in the right place. Then we fill them with the best articles, resources and challenges the web has to offer.
Learn faster with 300+ Key Learnings
Made to help you learn more quickly and effectively revise knowledge, Key Learnings are short, bite-size summaries curated and written by experts. There’s over 300 on a range of start-up, tech and career topics. The best way to learn on the go!
Your personal career mentor
Need some advice? Unsure where your career’s going? Have an interview coming up? Book a call with us for 1-on-1 advice. Or let your in app mentor analyse your skills, direct your learning and find you job tailored opportunities.
Fill the gaps with Knowledge Exchange
Knowledge Exchange is where subject experts answer your startup and career questions. Ask unlimited questions to tailor your learning to help fill the gaps in your knowledge
Online learning plans that suit you best
Choose the learning plan that best suits your career goals and time commitments.
Customised
Start learning with a customised learning path and curated resources
Start for free
Customised learning path (beginner level)- See tailored job opportunities
- Articles, Key Learnings & Challenges
- Ask limited questions in KO Exchange
- Earn crystal points to purchase extra features
Get started freeFind out more
Accelerator Plus
Access further levels, in app mentor and advanced learning features
£50 / month
- Customised learning path (beginner, intermediate, and advanced levels)
- See tailored job opportunities
- Articles, Key Learnings & Challenges
- Ask unlimited questions in KO Exchange
- Earn crystal points to purchase extra features
- Regular human graded learning assignments
- Book mentor calls with a learning specialist
- Certificate of completion
- Mock interview opportunity
Apply NowFind out more