Online Sales Development Course

You leverage product, industry, and process knowledge to drive sales and growth in your company.

Path Objectives

In this path, you'll learn what it means to be a Sales Development Representative. You will delve into the responsibilities of the sales function in an organization. You will gain an in-depth understanding of how to generate new leads and identify their needs and offer solutions. You will learn strategies to develop product and industry knowledge and understand how sales development helps marketing and vice versa.

Who can benefit from this path?

If you're interested in pursuing a career in sales or business development, this program is for you.

Key topics that make an impact

The path features 6 essential topics. Commit just 15 minutes a day to achieve your goal within 3 months

Sales Fundamentals

Learn the basic concepts of sales, the role of sales development, and how marketing and sales work hand in hand.

The role of sales in an organization.
The difference between Sales and marketing.
The sales cycle.
Popular sales methodologies.
What makes a great sales representative?
The role of marketing in an organization.
How can marketing help sales and vice versa?
What is Smarketing?
How should marketing and SDRs work in tandem?

Prospect Development

Learn how to generate leads and qualify prospect customers.

Lead vs prospect.
Lead generation strategies.
What is prospecting?
Sales prospecting tools.
How to qualify a prospect?

The Sales Conversation

Learn common techniques for solving customers' needs and following up with prospects.

What is a needs analysis?
Using probing for needs identification.
Needs Analysis Methodologies.
How to sell your solution to a prospect.
The steps and process to offer your solutions.
Follow up techniques.
Follow up success factors.

Leveraging Sales and Market Data

Learn the importance and relevance of customer data systems as well as strategies to develop strong knowledge and market insights.

What is Sales Force Automation (SFA) and Customer Relationship Manager (CRM)?
The importance and relevance of CRM accuracy.
The sales data role in the sales process.
Forecasting and reporting for sales.s
The importance of product and industry knowledge.
Strategies to develop product and industry knowledge
What is a trend?
How data in sales can transform your performance?

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Personalised learning

We provide you with the best resources from the web and compile them into an e-based, self paced learning path that’s unique to your goals

Learning paths as unique as you are

Our algorithms create a learning path unique to you. They focus on the most important areas to improve your knowledge and ensure learning is targeted in the right place. Then we fill them with the best articles, resources and challenges the web has to offer.

Learn faster with 300+ Key Learnings

Made to help you learn more quickly and effectively revise knowledge, Key Learnings are short, bite-size summaries curated and written by experts. There’s over 300 on a range of start-up, tech and career topics. The best way to learn on the go!

Your personal career mentor

Need some advice? Unsure where your career’s going? Have an interview coming up? Book a call with us for 1-on-1 advice. Or let your in app mentor analyse your skills, direct your learning and find you job tailored opportunities.

Fill the gaps with Knowledge Exchange

Knowledge Exchange is where subject experts answer your startup and career questions. Ask unlimited questions to tailor your learning to help fill the gaps in your knowledge